Step 1 of 4 — Tell Claude what you're building (5 min)

Brief

What happens

• Write a brief: who is this for, what does it do, how should it feel
• Claude asks 2-3 clarifying questions — answer them
• Claude generates a project plan (pages, sections, components)
• You approve the plan or redirect — then the build starts
• Total time: 5 minutes of thinking saves 2 hours of revision

Real example

Try it yourself

**Role**
Act as a senior product designer with 10+ years of experience briefing web projects for startups and solo founders.

**Task**
Write a 1-paragraph creative brief for a new website. Follow these steps:
1. Define the target audience (who, demographics, psychographics)
2. State the page type (landing page, booking page, portfolio, etc.)
3. Describe the desired feel in 2-3 adjectives
4. List what to avoid (anti-references)
5. List 3-5 non-negotiable elements the page must include
6. Suggest a single reference site for visual tone (or describe one)

**Context**
- Audience: YOUR TARGET AUDIENCE HERE
- Page type: YOUR PAGE TYPE HERE
- Feel: YOUR 2-3 ADJECTIVES HERE
- Avoid: YOUR ANTI-PATTERNS HERE
- Must have: YOUR 3-5 ELEMENTS HERE
- Reference: YOUR REFERENCE SITE OR DESCRIPTION HERE

**Output Format**
Return:
1. A 3-sentence brief (audience + feel + must-haves)
2. A project plan with: pages, sections per page, and component list
3. 2-3 clarifying questions to refine before building

**Stop Conditions**
Done when the brief is specific enough that a developer could build the homepage without further questions about audience, tone, or structure.