Step 1 of 4 — Why AI gives you slop
The Problem With Bad Prompts
Most people write prompts like texts to a friend. "Write me a blog post about AI." That's not a prompt — it's a wish. The AI fills in every missing detail with generic defaults. You get slop because you gave it no structure.
What most people write
YOUR PROMPT
"Write a landing page for my coaching business"
WHAT AI FILLS IN
- Generic motivational tone (no distinct voice)
- Default page structure (hero, features, testimonials, CTA)
- No conversion psychology — just filler
- Lorem ipsum energy — could apply to anyone
- Templates everything because you gave it nothing specific
The Prompt Anatomy framework — 6 parts
1.
Role — Who should the AI be? (strategist, copywriter, engineer, editor)
2.
Task — What exactly should it produce? (3-7 step checklist)
3.
Context — Background, constraints, what to exclude
4.
Reasoning — How should it evaluate quality internally?
5.
Output Format — Exact structure of the result
6.
Stop Conditions — When is the task done?
Try it yourself
Take your last AI prompt. Which of the 6 parts did you include?
Most people include 1 (Task) and skip the other 5. That's why the output feels generic — you left 5 out of 6 decisions up to the AI's defaults.