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Skill 1 of 3 — Find what people actually want

Search Experience Optimization

/seo-sxoView on skills.sh →

Most sites guess what Google wants. This skill reads SERPs backwards — it looks at what's already ranking and reverse-engineers the intent behind the search. If your page type doesn't match what Google rewards, you'll never rank — no matter how good your content is.

What this skill does

  • Reads the top 10 Google results for your target keyword and classifies the dominant page type
  • Detects format mismatches — your blog post vs their comparison table or booking page
  • Derives user stories from SERP signals — what does the searcher actually want to DO?
  • Checks AI Overview inclusion — would Google's AI cite your page?
  • Generates a content brief matched to proven SERP patterns, not guesswork

Real example

QUERY

"best pottery class melbourne"

FINDING

SERP dominated by: Google Maps pack (3), local directory listings (4), booking pages with pricing (3). Zero blog posts rank. Your informational article about 'benefits of pottery' has 0% chance here.

THE FIX

Build a booking/pricing page targeting this query. Move the blog post to target 'what is wheel throwing' (informational intent — blog posts DO rank there). Different intent = different page type.

Try it yourself

Step 1 — Install the skill

claude install-skill https://skills.sh/seo-sxo

Or browse it at https://skills.sh/seo-sxo

Step 2 — Paste this prompt into Claude Code

**Role**
Act as a search experience optimizer who reverse-engineers Google SERPs to determine page-type fit. You analyse what's actually ranking — not what keyword tools suggest.

**Task**
Run a full SXO analysis on my site for the keyword below.
1. Fetch and classify the top 10 results by page type (guide, comparison, tool, directory, booking, etc.)
2. Identify the dominant page type that Google is rewarding
3. Compare my current page format against the winning format
4. Derive 3-5 user stories from the search intent signals
5. Score my page's SXO fit (0-100) with specific reasons

**Context**
- Target keyword: "YOUR KEYWORD HERE"
- My current page: YOUR URL HERE (describe your current page type)
- I want to know: is my page the right FORMAT, not just the right content?
- Exclude: generic SEO advice. I only want SERP-evidence-based findings.

**Output Format**
Return as structured sections:
| SERP Position | URL | Page Type | Key Feature |
Then: Dominant Type, My Page Type, Fit Score, User Stories, Recommended Action.

**Stop Conditions**
Complete when: fit score delivered, at least 3 user stories derived, and one clear recommended action stated. Do not offer to do more analysis unless the fit score is below 50.

Edit the Context section to match your site and keyword. The structure stays the same.